스타트업들이 현금 없이 ARR을 올리는 법 — 합법인가, 트릭인가?
Annual prepay discounts (20–25% off) let startups book 12 months of ARR on day 1 — zero extra product shipped. It's not a trick; it's a cash-flow weapon. But it
Annual prepay doesn't raise your ARR — it buys you a 12-month churn deferral. The invoice comes due at renewal. If your ARR looks strong but renewal season scares you, you're not growing. You're delaying. #SaaS #B2B
