# Sell to the world, without hiring for it

> Grinda AI designs AI transformation around real export sales work: overseas buyer discovery, outreach in 17 languages, content and document automation.

Canonical: https://grinda.ai/en
Last updated: 2026-09-29

Grinda AI is the AI transformation (AX) partner for exporters. Agents run buyer discovery, 17-language outreach, and document work.

Free · Reply within 1 business day (KST) · No commitment

## The numbers behind Grinda AI

- **17** — Languages for buyer discovery & outreach
- **Up to 96%** — Lower go-to-market cost vs. hiring reps
- **42+** — Government, finance & global institutions we've worked with
- **2023** — Founded in Daejeon · Selected for Korea's TIPS program

Source: Grinda AI first-party data, as of July 2026. Each figure is published with its source and reference date in the answer hub. [See the citable key figures](https://grinda.ai/en/answers#facts)

## Working with government, finance, and global institutions

- BNK Financial Group
- DGB Financial Group
- SBINFT
- Minkabu
- Korea Fintech Center
- TIPS
- Daejeon Metropolitan City
- Gwangju Metropolitan City
- UNIDO
- UNIDO ITPO Korea
- ROWE Partners

## Why exporters. Why AX. Why now.

"Our product could sell anywhere in the world."

It's the sentence we hear most often from exporters. What stopped them was never the product — it was the distance to the buyer. That distance is exactly what AI agents erase.

### 01. Good products still stop at borders

One overseas sales rep costs about KRW 50 million a year (our estimate), and selling in 17 languages can mean 17 hires. Large companies solve this with foreign offices; for smaller teams that playbook was never an option. The problem isn't the product — it's the distance between the product and its buyer.

### 02. The gap isn't the model — it's the transformation

Everyone already has access to the best AI models. The gap opens between companies that wire those models into real sales work and companies that don't. That's why this isn't 'adopting' a tool but transforming how work gets done (AX) — and why it's worth doing with a partner.

### 03. Agents do the legwork. People make the calls.

Repetitive buyer research, translation, and drafting run around the clock on agents. Send approvals, negotiations, and relationships stay with your team. Not automation that removes people — automation that lets one person do the work of a team. That's the AX we believe in.

### The future we're building toward

> "A five-person company exports to seventeen countries."

Today that's the exception. The moment the exception becomes the default, the map of exporting companies gets redrawn. A world where companies compete on the value of their product, not the size of their company — drawing that map is Grinda AI's job.

- [Explore the AX program](https://grinda.ai/en/ax)
- [Read the founder's story](https://grinda.ai/en/about)

## Demos impress for five minutes. Agents work every morning.

Purpose-built AI agents for sales, marketing, and document work — wired into real workflows. Start with the job that's stuck, and add the rest as you grow.

### Products

#### [Rinda, your AI sales agent](https://grinda.ai/en/products/rinda)

Finds global buyers · runs outreach in 17 languages

- Overseas buyer discovery
- Personalized outreach in 17 languages
- Trade-show lead follow-up

#### [Ara, the AI employee](https://grinda.ai/en/products/ara)

Give it work in Slack or KakaoTalk, get the finished file back

- Takes requests in your messenger
- Human approval before anything goes out
- Every run on record

### Solutions for specific workflows

- [AI Document OCR & Data Extraction](https://grinda.ai/en/ai-solution/document-ocr) — Scanned or handwritten docs to structured data in seconds
- [Document & Tech Evaluation](https://grinda.ai/en/ai-solution/stock) — Compare and analyze complex proposals & RFPs in minutes
- **Finance AI Assistant** — Multilingual support trained on banking, insurance & securities data
- **Data Analytics AI** — Automated insights and reports from your data

## Grinda AI at a glance

### What does the company do?

Grinda AI is a B2B SalesTech company founded in Daejeon, South Korea in 2023, building AI agents that automate sales and marketing. Its flagship product is Rinda, an AI global sales agent; its second product, Ara, is an AI employee that works inside a team's messenger.

### Who is it for?

Exporting B2B companies in manufacturing, beauty, food, SaaS and similar sectors that want to widen overseas channels. Teams that already meet buyers at trade shows or hold export track records can start by following up the leads they have. Teams cutting repetitive content and document work adopt it too — from solo firms to financial and public institutions.

### How does it work?

Set a target country and industry, and the AI agent discovers buyers, sends tailored proposal emails in up to 17 languages, and replies to responses in real time. Contract negotiation and final judgment stay with people.

### How do we start?

A free 30-minute consultation covers your industry and target markets, and solutions typically reach live use within one to two weeks. For Korea-based companies, Korean government AX, data, and export vouchers can reduce the upfront cost.

- [See all 17 questions](https://grinda.ai/en/answers)
- [Compare 6 ways to grow overseas sales](https://grinda.ai/en/compare)

## We grew by following where customers were stuck

Founded in Daejeon in 2023, we've set our direction by the walls customers hit, not by trends — including walking away from a working finance-AI business for a bigger problem.

### 2023 — Started in Daejeon

- Grinda AI Inc. founded (March)
- Seed funding secured (May)
- Selected for TIPS, Korea's government-backed startup program (November)
- Began R&D on a proprietary 17-language LLM and finance-specialized AI

### 2024 — Proving product and market

- Exhibited AI solutions at CES 2024 (Las Vegas)
- Runner-up at the Global Generative AI Hackathon
- Partnered with MINKABU, a leading Japanese fintech media company, to supply AI solutions
- Seoul Fintech Lab residency (August)
- Built 'STOCK AI' (investment SaaS) and automation solutions for financial institutions

### 2025 — Pivoting to the bigger problem

- Strategic pivot: from financial AI to B2B global sales solutions
- Unveiled 'Rinda' at KITA's (Korea International Trade Association) Generative AI seminar (May)
- Official launch of AI-powered B2B global sales agent 'Rinda' (May)
- Signed MOUs with BNK Systems and Gwangju City for AI collaboration
- Selected as a supplier for Gwangju City's AI Voucher Program (September)
- Relaunched Rinda as a 'Global Sales AI Copilot' (September)

### 2026 — Expanding lineup and partners

- Selected for Hana Bank's startup accelerator 'Hana 1Q Agile Lab' 17th cohort (March)
- Launched a dedicated AI document-OCR solution for scanned and handwritten documents
- Running the AX adoption program: diagnose → design → PoC → internalize

## Grinda AI, on the record

- [Grinda AI Overhauls Overseas Sales Solution 'Rinda' Into a Global Sales AI Copilot](https://www.aitimes.kr/news/articleView.html?idxno=36471) (Article in Korean) — Grinda AI (CEO Ho-jin Kang) announced on the 15th a major relaunch of its overseas sales service Rinda as a global sales AI copilot for companies going global.
- [Grinda AI Selected as Supplier for 'AI Voucher Support Program'](https://www.venturesquare.net/1002979) (Article in Korean) — Grinda AI (co-CEOs Kang Hojin, Kim Jungtae), operator of AI-based B2B overseas sales solution 'Rinda,' announced Sept. 4 it was selected as a supplier for Gwangju Metropolitan City's 'AI Voucher Support Program.'
- [Daejeon Innovation Center Recommends 3 Top Teams from 'Challenge! K-Startup 2025' Regional Round](https://www.etnews.com/20250717000041) (Article in Korean) — Daejeon's picks: Grinda AI (global AI sales agent 'Rinda'), Connect ('Konnect' travel platform), and Wand ('PatSol' patent AI for attorneys).
- [Grinda AI Hosts 'Export A-Z Full Course LIVE: Market, Trade & Accounting 3-in-1 Roadmap' Webinar](https://www.venturesquare.net/971512) (Article in Korean) — Grinda AI, which runs the AI export platform Rinda, hosted a webinar on June 19, 2025 (2-4 PM) themed "Spot with AI, act with process, prove with numbers," for export-ready startups and SMEs.
- [Grinda AI Launches Rinda, an AI-Powered B2B Global Sales Agent Service](https://www.aitimes.kr/news/articleView.html?idxno=34980) (Article in Korean) — Korean firm Grinda AI launched Rinda, its AI-powered B2B global sales agent, on May 20, after debuting May 15 at KITA's 2025 GenAI trends seminar for exporters.
- [My AI Character Earns Money on SNS: Grinda AI Launches 'NFT Persona'](https://www.asiatoday.co.kr/kn/view.php?key=20250507001132305) (Article in Korean) — Grinda AI (CEO Ho-jin Kang) partners with SBINFT, the NFT arm of Japan's SBI Group based in Minato, Tokyo, to launch an AI-based NFT persona service.
- [BNK System Signs Business Partnership with AI Specialist Firm Grinda AI](https://www.betanews.net/article/view/beta202411190054) (Article in Korean) — BNK System signed a partnership with financial AI specialist Grinda AI at BNK Financial Group's IT Center to strengthen digital finance and customer service.
- [\[2nd Seoul FinTech Lab Startup CEO\] Grinda AI, the Startup Behind AI Solutions Built on a Finance-Specialized LLM](https://magazine.hankyung.com/job-joy/article/202408204552d) (Article in Korean) — Grinda AI is an AI fintech startup building solutions on a finance-specialized LLM. Founded in March 2023 by CEO Kang Ho-jin, 29.
- [Grinda AI Selected for TIPS Program by Korea's Ministry of SMEs and Startups](https://www.sedaily.com/NewsView/2DAJVBYLAI) (Article in Korean) — Grinda AI, maker of finance-specialized LLM AI solutions, announced on the 21st its selection for TIPS, a startup program by Korea's Ministry of SMEs and Startups.
- [Law & Partners Wraps Up '2023 Daedeok Innopolis Accelerating Support Program'... "A Leap Toward Becoming a Global Tech Company"](https://www.widedaily.com/news/articleView.html?idxno=237274) (Article in Korean) — The program gave selected startups KRW 3.4B in direct investment and KRW 26.4B in secured funding, including Grinda AI (hyper-personalized finance), Bookend, and Novalacto.
- [\[CES Daejeon Pavilion Exhibitor Feature\] Hyper-Personalized Financial Management AI Assistant Platform for the MZ Generation](https://www.goodmorningcc.com/news/articleView.html?idxno=303197) (Article in Korean) — At CES 2024 in Las Vegas (Jan 9-12), Grinda AI was featured among 20 promising tech firms from Daejeon exhibiting at the Daejeon Pavilion.

## Trust & Security

- Customer data never used for external model training
- On-premise deployment supported
- Selected for Korea's TIPS startup program (Ministry of SMEs and Startups)
- Buyer outreach in 17 languages
- Traceable, explainable AI outputs

## Questions buyers ask before they buy

### What is Grinda AI?

Grinda AI is a B2B SalesTech company founded in Daejeon, South Korea in 2023, building AI agents that automate sales and marketing. Its products are Rinda, an AI global sales agent, and Ara, an AI employee that works inside your team's messenger — alongside three dedicated solutions (document & technical evaluation, SNS auto-posting, and document OCR) and an AX (AI transformation) adoption program.

### How is AX (AI transformation) different from just adopting AI?

Adopting AI is buying a tool; AX is changing how the work gets done. Grinda AI runs a sequence of diagnosis → design → PoC → internalization, starting with a 1–2 week experiment that puts numbers on the impact before anything scales. We don't hand over a tool and walk away.

### How are AI agents different from regular AI tools?

Most AI tools wait for you to type a prompt. AI agents take a goal and run with it. Tell Rinda 'find automotive-parts buyers in Germany,' and it handles everything from data collection to sending personalized outreach — on its own.

### Does Grinda work for English-language and U.S. outreach?

Yes. Rinda runs outreach in 17 languages, including native-quality English, and finds buyers across the U.S., Europe, and Asia. Wherever your buyers are, Rinda reaches them in their language — and your team works with us in English.

### Which companies is this a fit for?

Exporters and B2B teams expanding into new markets, companies sitting on trade-show leads that need follow-up, and any business looking to cut repetitive sales and document work. It scales from solo founders to enterprise.

### What does it cost?

Solutions run on monthly subscriptions — typically far less than hiring an overseas rep or retaining an agency. A free trial lets you confirm the impact before you commit, and for Korea-based companies, government AX, data, and export vouchers can reduce the upfront cost.

### How long does it take to get started?

Most teams are up and running within 1–2 weeks of the first consultation. We map your industry and target markets in the first call, then a dedicated manager runs setup and onboarding with you. No complex system integration is required, so teams without IT resources can start just as easily.

### How is our data kept secure?

All data is encrypted in transit and at rest, and we never use customer data to train external models — a strict private-deployment principle. We support on-premise deployment and tailor the setup to your security requirements during onboarding.

### Can we use the business cards (buyer leads) we collected at trade shows?

Yes. Upload card photos, badge-scan lists, or meeting notes; Rinda deduplicates them, researches each buyer, and drafts follow-up emails in the buyer's language reflecting what you discussed at the booth. Your team approves each send, and the default target is to start the first follow-up within 48 hours of the show closing.

### We're interested in partnership or investment.

We'd love to talk. Reach out via the free consultation button below or email hogingpt@grinda.ai, and our team will get back to you quickly.

## Related

- [Explore the AX program](https://grinda.ai/en/ax)
- [Read the founder's story](https://grinda.ai/en/about)
- [Rinda](https://grinda.ai/en/products/rinda)
- [See all 17 questions](https://grinda.ai/en/answers)