Sell to the world,without hiring for it
Grinda AI is the AI transformation (AX) partner for exporters. Agents run buyer discovery, 17-language outreach, and document work.
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Source: Grinda AI first-party data, as of July 2026. Each figure is published with its source and reference date in the answer hub. See the citable key figures
Trusted by government, finance, and global institutions
Why exporters. Why AX. Why now.
"Our product could sell anywhere in the world."
It's the sentence we hear most often from exporters. What stopped them was never the product — it was the distance to the buyer. That distance is exactly what AI agents erase.
Good products still stop at borders
One overseas sales rep runs $50,000+ a year, and covering 17 countries can mean 17 hires. Large companies solve this with foreign offices; for smaller teams that playbook was never an option. The problem isn't the product — it's the distance between the product and its buyer.
The gap isn't the model — it's the transformation
Everyone already has access to the best AI models. The gap opens between companies that wire those models into real sales work and companies that don't. That's why this isn't 'adopting' a tool but transforming how work gets done (AX) — and why it's worth doing with a partner.
Agents do the legwork. People make the calls.
Repetitive buyer research, translation, and drafting run around the clock on agents. Send approvals, negotiations, and relationships stay with your team. Not automation that removes people — automation that lets one person do the work of a team. That's the AX we believe in.
"A five-person company exports to seventeen countries."
Today that's the exception. The moment the exception becomes the default, the map of exporting companies gets redrawn. A world where companies compete on the value of their product, not the size of their company — drawing that map is Grinda AI's job.
Demos impress for five minutes. Agents work every morning.
Purpose-built AI agents for sales, marketing, and document work — wired into real workflows. Start with the job that's stuck, and add the rest as you grow.
Grinda AI at a glance
- What does the company do?
- Grinda AI is a B2B SalesTech company founded in Daejeon, South Korea in 2023, building AI agents that automate sales and marketing. Its flagship product is Rinda, an AI global sales agent.
- Who is it for?
- Exporting B2B companies in manufacturing, beauty, food, SaaS and similar sectors that want to widen overseas channels. Teams that already meet buyers at trade shows or hold export track records can start by following up the leads they have. Teams cutting repetitive content and document work adopt it too — from solo firms to financial and public institutions.
- How does it work?
- Set a target country and industry, and the AI agent discovers buyers, sends tailored proposal emails in up to 17 languages, and replies to responses in real time. Contract negotiation and final judgment stay with people.
- How do we start?
- A free 30-minute consultation covers your industry and target markets, and solutions typically reach live use within one to two weeks. Korean government AX, data, and export vouchers can reduce the upfront cost.
We grew by following where customers were stuck
Founded in Daejeon in 2023, we've set our direction by the walls customers hit, not by trends — including walking away from a working finance-AI business for a bigger problem.
- Grinda AI Inc. founded (March)
- Seed funding secured (May)
- Selected for TIPS — Korea's national deep-tech startup program (November)
- Began R&D on a proprietary 17-language LLM and finance-specialized AI
- Exhibited AI solutions at CES 2024 (Las Vegas)
- Runner-up at the Global Generative AI Hackathon
- Partnered with MINKABU, a leading Japanese fintech media company, to supply AI solutions
- Seoul Fintech Lab residency (August)
- Built 'STOCK AI' (investment SaaS) and automation solutions for financial institutions
- Strategic pivot: from financial AI to B2B global sales solutions
- Unveiled 'Rinda' at KITA's (Korea International Trade Association) Generative AI seminar (May)
- Official launch of AI-powered B2B global sales agent 'Rinda' (May)
- Signed MOUs with BNK Systems and Gwangju City for AI collaboration
- Selected as a supplier for Gwangju City's AI Voucher Program (September)
- Relaunched Rinda as a 'Global Sales AI Copilot' (September)
- Selected for Hana Bank's startup accelerator 'Hana 1Q Agile Lab' 17th cohort (March)
- Launched a dedicated AI document-OCR solution for scanned and handwritten documents
- Running the AX adoption program: diagnose → design → PoC → internalize
Grinda AI, on the record
Article in KoreanGrinda AI Overhauls Overseas Sales Solution 'Rinda' Into a Global Sales AI Copilot
Grinda AI (CEO Ho-jin Kang) announced on the 15th a major relaunch of its overseas sales service Rinda as a global sales AI copilot for companies going global.
Article in KoreanGrinda AI Selected as Supplier for 'AI Voucher Support Program'
Grinda AI (co-CEOs Kang Hojin, Kim Jungtae), operator of AI-based B2B overseas sales solution 'Rinda,' announced Sept. 4 it was selected as a supplier for Gwangju Metropolitan City's 'AI Voucher Support Program.'
Article in KoreanDaejeon Innovation Center Recommends 3 Top Teams from 'Challenge! K-Startup 2025' Regional Round
Daejeon's picks: Grinda AI (global AI sales agent 'Rinda'), Connect ('Konnect' travel platform), and Wand ('PatSol' patent AI for attorneys).
Article in KoreanGrinda AI to Host 'Export A-Z Full Course LIVE: Market, Trade & Accounting 3-in-1 Roadmap' Webinar
Grinda AI's Rinda, an AI export platform, hosts a June 19, 2-4 PM webinar themed "Spot with AI, act with process, prove with numbers," for export-ready startups and SMEs.
Article in KoreanGrinda AI Launches Rinda, an AI-Powered B2B Global Sales Agent Service
Korean firm Grinda AI launched Rinda, its AI-powered B2B global sales agent, on May 20, after debuting May 15 at KITA's 2025 GenAI trends seminar for exporters.
Article in KoreanMy AI Character Earns Money on SNS: Grinda AI Launches 'NFT Persona'
Grinda AI (CEO Ho-jin Kang) partners with SBINFT, the NFT arm of Japan's SBI Group based in Minato, Tokyo, to launch an AI-based NFT persona service.
The questions buyers ask before adopting
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Tell us your industry and target markets. A dedicated consultant maps the right solutions, an adoption path, and any government vouchers you can use.